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247Bet Privacy Policy

At 247Bet, we are fully committed to protecting your personal information and respecting your right to privacy. This Privacy Policy explains how we collect, use, store, and share your personal data when you access our platform at https://www.247bet.com/. We operate under the highest standards of data protection, in compliance with applicable laws including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. We encourage you to read this document carefully before using our services.

Who We Are

Here at 247Bet, our platform is managed by White Hat Gaming Limited, a company registered in Malta (Company Number C73232), with its registered office at 85 St John Street, Valletta VLT1165, Malta. Certain marketing, payment, and customer service functions are handled by White Hat (Holdings) Limited, registered in Gibraltar (reg. 109784, 2/3b Horse Barrack Lane). We hold a licence from the UK Gambling Commission (account number 52894) for players based in Great Britain, and a licence from the Malta Gaming Authority (MGA/B2C/370/2017, issued 01/08/2018) covering all other eligible customers. When you use our 247Bet online casino or sportsbook services, White Hat Gaming Limited acts as the data controller responsible for your personal data.

What Information We Collect

We may collect the following categories of personal data when you register, use our services, or contact us through our 247Bet live chat or support channels:

  • Identity Data: full name, date of birth, username, and copies of identification documents for verification purposes
  • Contact Data: email address, telephone number, and residential address
  • Financial Data: payment method details, transaction history, deposit and withdrawal records (minimum £20 deposit and withdrawal thresholds apply)
  • Technical Data: IP address, browser type, device identifiers, and login information
  • Usage Data: information about how you use our casino, sports betting, and live dealer services
  • Marketing Preferences: your preferences regarding communications about our 247Bet bonus offers, promotions, and loyalty rewards
  • Responsible Gambling Data: self-exclusion requests, deposit limits, and GAMSTOP registration status

How We Use Your Data

We use your personal information for the following lawful purposes:

  • To verify your identity and age before allowing access to our services, as required by our licensing obligations
  • To process your deposits and withdrawals via accepted payment methods including Visa, Mastercard, Trustly, Neteller, Skrill, Apple Pay, and more
  • To manage your account, loyalty points, and participation in our Loyalty Club programme
  • To communicate with you about your account, 247Bet withdrawal time queries, and support requests via live chat or email
  • To send you relevant promotional information about our 247Bet bonus offers, free bets, and welcome offers — only where you have provided consent
  • To detect and prevent fraud, money laundering, and other unlawful activities
  • To comply with our obligations under UK Gambling Commission and Malta Gaming Authority regulations
  • To operate responsible gambling tools, including self-exclusion and deposit limit management

Legal Basis for Processing

We process your personal data on the following legal grounds under UK GDPR:

  • Contractual Necessity: processing is required to fulfil our obligations to you as an account holder
  • Legal Obligation: we are required to process certain data to comply with gambling regulation, anti-money laundering laws, and tax obligations
  • Legitimate Interests: we may process data to protect our business, prevent fraud, and improve our services
  • Consent: where you have explicitly agreed to receive marketing communications from us

Cookies and Tracking Technologies

Our 247Bet platform uses cookies and similar tracking technologies to enhance your user experience, remember your preferences, and analyse site traffic. We use both session cookies (which expire when you close your browser) and persistent cookies. You may manage your cookie preferences through your browser settings; however, disabling certain cookies may limit your access to some features of our website and mobile applications.

Sharing Your Data

We do not sell your personal data to third parties. However, we may share your information with the following categories of recipients where necessary:

  • Our group company White Hat (Holdings) Limited, for payment processing and customer service functions
  • Identity verification and KYC service providers
  • Payment processing partners, including but not limited to those supporting Trustly, Revolut, and Open Banking transactions
  • Regulatory bodies including the UK Gambling Commission and Malta Gaming Authority
  • Fraud prevention and responsible gambling organisations, including GAMSTOP
  • Our ADR provider, eCOGRA, if you raise a complaint that requires independent arbitration
  • IT and security service providers acting as data processors on our behalf

Data Retention

We retain your personal data for as long as your account remains active and for a period thereafter as required by law. In accordance with UK gambling and financial regulations, we are generally required to retain account records for a minimum of five years following account closure. Once this retention period has expired, we securely delete or anonymise your data.

International Transfers

As our operations involve entities in Malta and Gibraltar, some of your data may be transferred outside of the United Kingdom. Where such transfers occur, we ensure that appropriate safeguards are in place — including Standard Contractual Clauses approved by the relevant authorities — to protect your information to the same standard as required under UK GDPR.

Your Rights

Under UK data protection law, you have the following rights regarding your personal information held by us:

  • Right of Access: you may request a copy of the personal data we hold about you
  • Right to Rectification: you may ask us to correct inaccurate or incomplete data
  • Right to Erasure: you may request deletion of your data, subject to legal retention obligations
  • Right to Restrict Processing: you may ask us to limit how we use your data in certain circumstances
  • Right to Data Portability: you may request your data in a structured, commonly used format
  • Right to Object: you may object to processing based on legitimate interests or for direct marketing purposes
  • Right to Withdraw Consent: where processing is based on consent, you may withdraw it at any time

To exercise any of these rights, please contact us via our 247Bet live chat (available 24/7) or by using the email contact form accessible through our Help Centre. We will respond to all verified requests within one calendar month.

Security of Your Data

We implement robust technical and organisational measures to protect your personal data against unauthorised access, loss, alteration, or disclosure. Our 247Bet platform employs industry-standard encryption, secure servers, and access controls. However, no online transmission is entirely risk-free, and we encourage you to use strong passwords and keep your account credentials confidential.

Children and Minors

Our services are strictly for individuals aged 18 years and over. We do not knowingly collect personal data from minors. If we become aware that a person under the age of 18 has provided us with personal information, we will promptly delete that data and close the associated account in line with our licensing obligations.

Changes to This Policy

We reserve the right to update this Privacy Policy from time to time to reflect changes in our practices, legal obligations, or regulatory requirements. When we make material changes, we will notify you via email or through a prominent notice on our website. Your continued use of our 247Bet online casino and sports betting services following any such update constitutes your acceptance of the revised policy.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data handling practices, please reach out to us. Our customer support team is available 24/7 via live chat on our website. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) — the UK's supervisory authority for data protection — if you believe your rights have not been respected.

Content updated: July 12, 2026